The Other 5/10 - How we select products

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Our 5/10 Philosophy carries on…

One can only be a master of one or two things. Klipsch may be among the best at making efficient loudspeakers, but not so much a competition against McIntosh on high powered amplifier. Know the 5/10 that the company is good at, and look elsewhere for the other 5/10.

We collect personal experience of as many audio equipment as we can, that includes reaching out for evaluation units from different companies, communicating with industry experts, attending audio shows, watching gazillion YouTube videos, and occasionally freeloading rich friends’ demo sessions at local dealerships. We don’t slack on technology trends either, not leaving ourselves behind is being responsible of not leaving our customers behind.

Similarly, No matter how wholeheartedly a manufacturer tries to perfect every product in their line up, to make economical sense, there needs to be compromises. A trickled-down integrated amplifier using the same technology as the flagship separates, for example, is what we vouch for. Rule of thumb: 5/10 between the top and entry model is usually the sweet spot. If it so happens there are only 4 models available, use your wallet to judge between 2nd and 3rd.

So, if you see we skipped a few models on Cambridge Audio, that’s by design to present our best recommendation. Email us if you disagree and want the flagship, we have access to them all.

Post-Black Friday Sale

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Black Friday, Cyber Monday, and Giving Tuesday! Let’s wait for the next genius to name the rest of the week for spending obligations. Honestly, Black Friday is such a big deal that people kill each other over stuff, so we will adopt to that spirit. But that’s it, Monday feels like a working day so no shopping, and no money left to give on Tuesday either.

Keep it simple, the sale extends after Black Friday or it doesn’t. We do, so that you don’t have to risk your life, in this case sacrifice your sleep time to stay up and click the sh*t out of your keyboard for some “limited time” discount. Remain calm, and shop afterwards.

Sale ends Jan.31, 2019

New at Funall Audio - Rega Research UK

Images by Rega Research, edited by Funall Audio

Images by Rega Research, edited by Funall Audio

Founded in 1973 by Tony Relph & Roy Gandy, Rega Research has a well established reputation in the audio industry for over 40 years.

90 Employees making 2,000 turntables alone every month in Rega’s Essex, England facility, yet they spend $0 dollar on marketing because every penny goes into product R&D. Old school word-of-mouth quality at it’s best. Hell, even Funall Audio spends $70 (Canadian) for flyers and door hangers every month, and how we wish 1 out of 100 million people know who we are.

Rega is also an OEM (original equipment manufacturer) supplier for other audiophile companies, building turntable parts and/or variants branded under their own names.

All these translate into a few things: they know what they are doing, so much so other professionals hire them to do their jobs for them; their low-key, down-to-earth business mission means consumers are paying only for the extraordinary performance and confidence of Rega products, no other.

Mascots

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We are a small family business, in order to put food on the table every family member has to chip in at work, no matter the age, gender, or species.

Our 3 beloved dachshunds: Bella, Bruno, and Denver therefore assume their modeling/mascot-ting careers. Guess who is in the picture above? Our Social page will contain more of their goofy work participation.

The 5/10 Philosophy

Image by steveskelton

Image by steveskelton

We're glass half full, ergo 5/10.

Half the fun, with half the money, may just be perfect.

5/10 + 5/10 = 10/10. See, it's math, must be right.

A 5/10 million dollar Supercar sitting in a garage is no fun, driving it off a skyscraper into another is too much fun. Conversely, modding a $5,000 car with $5,000 worth of parts may be fun, but it still won't catch a Ferrari.

Before getting carried away, my point here is: balance, or balance within balance.

Let me explain: there are 2 outcomes after buying something, either you enjoy it or you don't. The amount of money spent on this purchase is either "not worth it" or "totally worth it". Cross-referencing, we get:

  1. "I enjoy it + totally worth it"

  2. "I enjoy it + not worth it"

  3. "I don't enjoy it + totally worth it"

  4. "I don't enjoy it + not worth it".

Our product selection is confidently No.1 to begin with, from time to time we work with manufacturers on No.2 to offer the best promotions we can. We respect groups of No.3 and wish them the best luck; and we guarantee a solution to any No.4.

Don't be cheap, spend enough to enjoy luxury and quality, but not with your future kids' college fund. 

We also have a 5/10 formula for evaluating audio products, but that's a mind-twisting math tale for another day...